Beauty Bay

Makeup Campaign

Beauty

2025

Beauty Bay briefed a 2025 beauty campaign built entirely around the face, and the work centred on extreme close-up portraits that put skin, finish and makeup application front and centre, with each frame cropped tight enough to make texture and tone the whole composition, and the casting brought genuine diversity to the edit while the lighting stayed clean and controlled throughout, letting the quality of each look speak without distraction, and the final images were delivered as a polished campaign suite with high end retouching that gave every shot the kind of precision and presence that performs across beauty e-commerce and social alike.

Beauty Bay cosmetics campaign photographed by Chloe Maylor, fashion and beauty photographer, Manchester
Close-up of a model applying a rosy eyeshadow stick with soft pink blush – By Beauty Bay makeup campaign by Chloe Maylor
Model with glossy berry lips biting a cherry – By Beauty Bay lip campaign photographed by Chloe Maylor, Manchester
Model applying a By Beauty Bay lip product, with glowing skin and long dark hair – beauty campaign by Chloe Maylor
Model with white graphic eyeliner and peach blush applying a By Beauty Bay liner pencil – makeup campaign by Chloe Maylor