Ed Hardy

Ed to Toe was a second chapter in an ongoing creative collaboration with Ed Hardy, building on an earlier headwear and footwear campaign. The brief expanded the original visual language through playful compositing, placing each model into scenes with oversized versions of themselves, giant shoes and hats. Shot with interaction and scale in mind, the final campaign created a surreal, high-energy world that pushed the product into something bold, graphic and unmistakably Ed Hardy.