Ed Hardy

Ed Hardy brought a highly complex and creative brief for their DTX campaign, calling for a shoot that could hold the brand's bold graphic identity while finding something fresh within it, so the work spanned footwear, apparel and headwear across a mix of tight product close-ups and full dynamic model frames, all shot in stark black and white contrast that kept every image feeling sharp, confident and unmistakably on-brand, and the final suite was finished with high end retouching throughout, delivering a campaign that matched the energy of the collection and worked hard across e-commerce and brand channels.