Ed Hardy

Ed Hardy commissioned Chloe to shoot the campaign for their new jewellery range, working from brand mood boards and creative direction to capture the raw, rebellious energy Ed Hardy is known for while keeping the product front and centre, so the shoot leaned hard into that dark iconic DNA with portrait and close-up shots placing the jewellery directly on skin, letting texture and detail do the talking without losing any of the attitude, and the result was a full campaign suite delivered across e-commerce, press, and social that felt both sharply on-brand and alive.