Fyne

Fyne Art Beauty briefed a 2025 foundation campaign built around celebrating real skin, and the work centred on clean studio portraiture with a diverse cast that let the foundation's range and finish speak across different tones and textures, with a mix of tight face frames and product-in-hand shots that kept the edit feeling both aspirational and grounded, and the deep burgundy styling threaded through the whole shoot gave the images a consistent and premium feel that sat perfectly with the Fyne brand identity, with the final suite delivered as a full campaign across beauty e-commerce and social channels.