Sisters and Seekers

Museum Collection

Fashion

2022

Sisters and Seekers was a 2024 fashion shoot that centred on community and connection, and the brief called for imagery that felt genuinely warm and inclusive rather than overly styled, so the shoot worked with groups and pairs across a warm olive studio backdrop that gave the whole edit a consistent and grounded feel, and the graphic slogan and archive knitwear became the visual thread that held the series together, with the casting bringing real personality and chemistry to every frame, and the final images delivered a campaign that felt relaxed, authentic and true to the brand's values across e-commerce and social.

Sisters and Seekers Museum Collection fashion campaign photographed by Chloe Maylor, fashion and beauty photographer, Manchester
Laughing model in a brown beanie and graphic hoodie holding two printed cups to her ears – Sisters and Seekers campaign by Chloe Maylor
Two models in brown beanies and black ‘General Knowledge’ slogan T-shirts against an olive backdrop – Sisters and Seekers by Chloe Maylor
Two models in zebra-print knitwear lounging on a green velvet armchair over a Persian rug – Sisters and Seekers campaign by Chloe Maylor
Pair of models in burgundy ‘Archive’ sweatshirts and caps with cream joggers – Sisters and Seekers Museum Collection by Chloe Maylor
Model in a teal slogan hoodie and burgundy cap seated on a velvet armchair – Sisters and Seekers fashion campaign by Chloe Maylor
Three models in matching burgundy ‘Archive’ sweatshirts around a velvet armchair – Sisters and Seekers campaign by Chloe Maylor